Binita Sah brings integrity, discipline, and heart to everything she does. With a strong foundation in both technology and finance, she holds a Bachelor’s degree in Computer Applications and a Master’s degree in Finance. Her academic background is complemented by several years of experience in the banking sector, where she served in multiple roles that deepened her understanding of financial systems, accountability, and responsible decision-making.

Beyond her professional expertise, Binita’s journey is deeply rooted in entrepreneurship and creativity. Growing up in a family business, she developed an early appreciation for craftsmanship, structure, and resilience—values that continue to guide her work today. Her experience in banking strengthened her ability to manage resources with precision, transparency, and long-term vision, while her passion for jewelry and fashion design inspired her to build something meaningful and lasting.

As the Founder of Desi Shringar, Binita blends analytical strength with artistic vision. She approaches her work with a belief that true beauty lies not only in design, but in purpose. Her leadership reflects a commitment to empowering women, honoring heritage, and creating jewelry that carries both elegance and meaning.